Job Seekers are Hiring Too!

Need workOne difference between a job seeker and a company is that the job seeker does not control the paycheck. People that are working for an employer have committed themselves to providing a service in return for compensation. A business provides a service or product in return for compensation. This being the case it makes sense for a job seeker to approach their search for a “Partner” (Employer) just as a company would approach their “Partner” (Customer) to obtain new business and increase their revenue.

According to the Bureau of Labor and Statistics there are there are 14.5 million people competing for 2.5 million jobs. This simply means that in order to be considered for a preferred job that many job seekers will have to step their game up and behave much like the Partners that they are looking to do business with. Marketing will need to be a key area of concern when job hunting. More importantly creating an experience for the hiring managers that give them a reason to talk about an applicant will need to be Job #1.

Resume’s should be considered a proposal or bid to do business. It probably would not hurt for a resume package to be equipped with a 90 day action plan on how the applicant will proceed for the first 90 days at the hiring organization.

Interviews will be more like fact-finding missions and in-depth presentations on how the “Partnership” will be mutually beneficial and productive. Multiple site visits would make sense so that an applicant can be knowledgable of office culture and other staff members.

Businesses have began to Partner with their customers and clients.  Job seekers must join the cause in order to be relevant.

To find out more about how to set yourself apart from the rest of the herd attend our workshop “How to Slap Companies into Hiring You” or the “Art of Getting Hired” hosted by a Career Center or Organization near you.

For organizations hosting this event or to find out how your organization can host this event email us at

Why are you so loyal?

As a business you may want to study loyalty patterns that can assist you with obtaining and maintaining the business of your customer or clients. Although there are many theories and concepts on how to build brand loyalty, company loyalty, product loyalty or raving fans a lot of times it boils down to the basics.

If you are looking to start a business or sell a service or product identify your 10 closest friends, family members, colleagues or a mixture of all 3 and then perform a study. However before you perform this study be sure that you evaluate yourself as well. This study is only for the purpose of studying loyalty patterns although you may get more out of it.

Here is what you will need to ask your study group:

  • At what store do you shop for food and why?
  • At what store do you shop for clothes and why?
  • At what restaurant do you enjoy eating at and why?
  • How did you hear about these places?
  • What happened that convince you to keep going to these places that had nothing to do with saving money?
  • What was the last thing that you purchased but really didn’t use?

These are just a few questions. I encourage you to make up your own to spark a full blown conversation so that you may listen for loyalty signals. Most loyalty signals will be emotional words. The people you pick will have generally the same patterns because people tend to associate with people that they have at least one thing in common.

Once you evaluate your answers use the research to help develop a loyalty campaign for your wares and then approach the same people as if your business already exist however do not claim it as yours but someone else’s. Let them tell you what they think.

Marketing is mix of many things including understanding behavior patterns and basic research. You perform enough of these you can turn your customers into evangelist and “Give Them a Reason to Talk about You.”