If you thought that you only had to market your brand to customers, you may want to rethink that strategy.
A business is made of people that “should” believe in the quality and service of the business in which they associate with. If this is the case than your business success is not only the result of your customers but also your suppliers/vendors, employees and lenders/investors as well. These are the 4 Pillars of Influence.
It is key that any business develop a strategy to market to all parties. Although not all parties are to be marketed to in the same manner it is important that they should be marketed to.
The well being of the business is in everyones best interest as its success contributes to the success of all parties involved. The more you connect with the parties involved the more they will began to refer business and increase their support.
Your business is the nucleus so engage your surroundings and “Give People a Reason to Talk about You”