Everyone is looking for an expert. No one is looking for the best. The best very seldom are recognized for their skill by the majority of their target market. However the expert is always sought after to solve problems by the masses even though the best maybe far superior than the expert.
The difference between the two is not much. The best has settled with being the best amongst the people that he or she already serves. The expert has the same situation however he or she decided to document the skill by writing articles or books on being the best.
Simply put, the best can show you but an expert can teach you how to be the best.
We hope this helps with “Giving People a Reason to Talk about You“