I’m sitting in the Dentist with my daughters and notice that a majority of the people in the Children Dentistry are women. There are a couple of men present however they are with a significant other which happens to be a woman. In todays enviroment women are extremely influential when it comes to buying power. In the past women had influence however the finances to purchase were limited to their husbands ability or willingness to spend the money. Today, women have their own money which increases their influence exponentially. How do you get the Lions Share of her pocket book? Very strategically, women buying habits can be as dynamic as the women are themselves. Women purchases can easily be 80-90 percent of your business and that number is probaly higher pending your product or service. By the way, another person walked in to the waiting room…he just happened to be the exception.
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