What is your Work Personality Type?

Many frustrations that you experience on your job or in your business are due to not understanding your Work Personality Type (WPT). It may also come from misinterpreting the WPT of the people that are around you. Tasks that have to be completed for a project may be in direct contrast to the type of work that fits you; this result leads to unfinished projects, slower-than-expected moving projects or completed projects that lack the “A-Game” effort.

If you sum up the various work styles you will come up with two basic WPT’s, Builders and Managers.

Builder: This person or team likes to develop projects or create systems often from scratch however restructuring or reorganizing projects can be added to their WPT Profile. The Builder will move almost effortlessly to complete the mission with the available resources and proceed to manage the project until he or she recruits a Manager to takeover the helm. The flipside to this WPT is that the builder is a high risk taker and will get bored once the management stage arrives therefore the Builder will need to put a Manager in place in enough time so that when he or she gravitates to the next project the previous one is still moving with efficiency.

Manager: This person or team thrives on managing a system or project and finding ways to improve its performance. They are excellent at measuring results and making sure the systems or projects run as smooth as possible. The flipside is that the Manager is typically not a high risk taker and thrives off of the security of the project or system that is being managed; therefore you will seldom find a Manager developing new projects from scratch. The Manager will typically recruit a Builder for that purpose.

Many people have both WPT’s however one is more dominant than the other. If you begin to notice some of your work habits or the habits of others you will be able to tell which WPT is the dominant one.

When you look at many businesses today, such as Google, that were started by entrepreneurs, the successful entrepreneurs recruited Manager’s to run their businesses or Managers teamed up with Builders to develop a businesses.

Take notice of your WPT or the WPT’s of your team. Ask yourself these questions;

  1. What is my WPT?
  2. What are the WPT’s of the people on my team?
  3. Are the tasks that are expected to be completed fit my or my team members WPT’s?
  4. At what point should I team up with my same WPT or the opposite WPT to complete a project?

These are the basics to get the ball rolling. I would love to read about what you find out in your research. Please fill free to post your results.



Get more from Networking?

I recently hung out with a good friend and business partner at a networking event in Atlanta. As I was ordering my favorite drink, Orange Juice and Cranberry straight, I was approached by gentleman with the largest name badge that I have ever seen. He asked me what I did for a living and proceeded to throw up the details of the product he was selling.

As a result I thought I would post three quick and effective Networking Tips that can assist anyone with  the start of a productive relationships at a Networking event.

  1. When asked “what do you do for living?” always be brief. Remember you will not make a sell at the event you are there to gather contacts. Most of the time when people ask you “what do you do” it is only because it will later allow them to tell you what they do in greater detail.
  2. Before you arrive at the event scroll through your contacts. You have to add value to yourself immediately. I always like to see if I can connect a contact I just met immediately with a contact that I have a relationship with. This will show your new contact how serious you are about relationships and it will also teach them how you like to work.
  3. Follow Up, Follow Up, And Follow Up. At the networking events you make contacts. After the event you build relationships. People like to do business with people that they like. If they do not know you then it will be hard for them to like you. It my take several interactions to cultivate a effective relationship. After an event I like to use Nice to Meet You Cards from SendOutCards. I usually take photos of my new contact and me and upload it to a greeting card from my IPhone. People will be hesitant to throw a picture of them away so that will add more value to the card and the message. Follow up is important especially if you added value at the event. First card should be a nice to meet you and the second one should be information on what you do for a living. The third one can be a get together request followed up by a phone call.

Bottom Line: Networking is adding value to the contacts that you meet. In return those contacts will show interest in what you do and then add value to you.

The “Customer” is Queen, satisfy her!

When a company thinks about its customer most only consider the customer that purchases their product or service. With that thought they also create Experiences, whether negative or positive, for that one customer type. That experience, when it’s positive, normally centers on creating an environment that encourages a customer to buy, buy more or refer someone else to buy. This strategy is a one dimensional as it only pin points one customer type. However, in most organizations there are at least three different customer types; Purchasing Customer (Queen), Supporting Customer and Strategic Customer. In some cases there is also an Investing Customer.  In order to ultimately satisfy the Purchasing Customer the organization must have an Experience to satisfy the other customers as well.

Creating one Experience that encompasses all the customer types is suicide. Though many Experiences may be similar in nature it must be a key difference in order to satisfy the unique customer type and their ulterior motives.

Let’s look at the four major types:

Purchasing Customer: This customer is the basis of growth and actually the “Queen” customer. Experiences created for this customer must be produced to satisfy the emotional need of purchasing a product or service and their logical reasoning for purchasing it. It is important to create an Experience that satisfies their need to talk about their purchase to others.

Supporting Customer: This customer is the employee of an organization, the “King” customer. In order to create a Profitable Experience for the Purchasing Customer, the “Queen”, it is important that the Experience created for the Supporting Customer is built around Team Work and Individual Growth. If the Experience for this customer is not satisfied an organization risks the chance of creating a Positive Experience for the Purchasing Customer. To neglect this customer is to neglect company growth and increase employee turnover.

Strategic Customer: This customer is usually a provider or vendor. Referrals from strategic relationships are a huge deal these days. Vendors have a vested interest in an organization especially if the vendor has a single product that it delivers. If the organization stays in business then the vendor prospers as well. Experiences created for this customer group centers around team work, communication and empowering the vendors to refer business. This will also result in higher service quality which could result in better product and pricing for the organization.

Investing Customer: This customer is your investor. The Experience for this customer must center on creating an emotional and logical reason for this customer to increase their investment or bring other investors to the table when needed. The Experience for the Investing Customer is not as emotional as the Purchasing Company however there is an emotional side to this logical customer type.

Once organizations begin to identify each customer type applicable to its business, create an effective Experience for each type their marketing investment will decrease and productivity will increase in a record amount time and their pool of satisfied Purchasing Customers will be unlimited.

Job Seekers are Hiring Too!

Need workOne difference between a job seeker and a company is that the job seeker does not control the paycheck. People that are working for an employer have committed themselves to providing a service in return for compensation. A business provides a service or product in return for compensation. This being the case it makes sense for a job seeker to approach their search for a “Partner” (Employer) just as a company would approach their “Partner” (Customer) to obtain new business and increase their revenue.

According to the Bureau of Labor and Statistics there are there are 14.5 million people competing for 2.5 million jobs. This simply means that in order to be considered for a preferred job that many job seekers will have to step their game up and behave much like the Partners that they are looking to do business with. Marketing will need to be a key area of concern when job hunting. More importantly creating an experience for the hiring managers that give them a reason to talk about an applicant will need to be Job #1.

Resume’s should be considered a proposal or bid to do business. It probably would not hurt for a resume package to be equipped with a 90 day action plan on how the applicant will proceed for the first 90 days at the hiring organization.

Interviews will be more like fact-finding missions and in-depth presentations on how the “Partnership” will be mutually beneficial and productive. Multiple site visits would make sense so that an applicant can be knowledgable of office culture and other staff members.

Businesses have began to Partner with their customers and clients.  Job seekers must join the cause in order to be relevant.

To find out more about how to set yourself apart from the rest of the herd attend our workshop “How to Slap Companies into Hiring You” or the “Art of Getting Hired” hosted by a Career Center or Organization near you.

For organizations hosting this event or to find out how your organization can host this event email us at experienceevents@bLaBbErWoRkS.com

How to Greet to Connect

greetingWhy are greetings so bland these days? A young man was at the register of a retail store recently and the cashier asked how he was doing. The cashier’s body language did not reflect that he cared about the young mans answer however the young man’s answer did not spark a reason to be interested. Both parties may have passed up a great opportunity because of failure to show true interest in the interaction.

Most greetings are rhetorical questions that the person on the receiving-end answers as a means of being polite. “I’m fine”, “I’m OK”, or “I’m hanging in there” are such lame responses that an individual might have done better had they not responded at all. Those that ask questions such as “How are you today?” or “How are you doing?” offer a less interesting way of showing true concern about the well being of others.

For the person that would like to add a spark to their day and possibly improve the well being of others; he or she must think of a greeting as the first impression to someone else for that day. It is said that a person will only get one chance to make a first impression. If this is true, then it is critical that every first impression is made to count.

Instead of asking “How are you?” ask “What are you doing today that’s fun?” It is almost impossible to get a bland response to that question, and it forces the person to go beyond the collection of usual responses and find a response that allows him or her to actually begin a conversation. If being asked a question, instead of answering with the usual “I’m fine” and similar responses use exclamatory words such as “I’m Incredible” and follow up with an alternative greeting “So, what are you doing that’s fun today?” The above question and responses will be the foundation of an interesting conversation as well as a pick me up for everyone involved. When an interest is found in a conversation, notice the change in body language of the person that is being spoken to. Their facial expression opens up and a smile will takeover. People like to converse with people they like and nothing exudes familiarity like sincere interest and a bright smile.

So, the next time someone extends a greeting make sure the interaction amazes them. It might open a door to a new relationship that will advance a career or business goal. More importantly the greeting may have mistakenly or purposely helped someone feel better about themselves and their day.

Slapping People is Great for Business!

slapSlapping a person is not the most effective way to keep in contact with a client, however, when done correctly its actually great for business.

When a person is slapped “Physically” there is an instant interruption of the usual flow of events for the person being slapped. If the individual is slapped hard enough then the people that witnessed the interaction have been interrupted as well. Upon the completion of the actual slap, both the victim and the witnesses are waiting for the next phase of the interaction; the information stage. The information stage is the point at which an explanation is rendered. The explanation is the key tool that will be needed by all involved to disseminate the interaction that has taken place. Witnesses will immediately begin updating their Facebook, Twitter and any other Online Social Networking Site. Some people will place phone calls to close friends and relatives. A majority will take the information that they’ve seen and heard with them and use it in the context of cool stories and interesting happenings.

In business the same reaction applies when a company figuratively slaps their customer and interrupts the usual flow of events for the recipient. Kuddle Buddies Foundation, a non-profit organization in Cleveland, Ohio that has waged a war against Pediatric Cancer, slaps their donors monthly. Each donor that donates at least $25.00 receives a card every month from the organization. In the card is a heartfelt message that encourages, celebrates or reconnects with the donor. In addition to the message, a pediatric cancer fact is listed; however, there is no message about donating money or time. Kuddle Buddies only asks for contributions during their Annual Kuddle Buddies for Life Gala. The amazing attribute about their card program is that they receive more donations from the cards than they receive at their annual gala. Why? Kuddle Buddies slaps their donors with cards that are handwritten. They’ve realized that with all of the communication technology; people still like to receive mail, especially handwritten mail.  That is how Kuddle Buddies interrupts the usual flow of events for their donors while giving their donors a reason to talk about them.

So how does an organization position itself to slap their customers and interrupt the usual flow of events? Companies have to think beyond just the “WOW” approach. They have to slap their customers so hard that they tell their friends and colleagues how great it felt.

Here are a few general principles that businesses need to consider to be an effective slapper:

  • Don’t physically slap anyone as this will defeat the purpose (at least for the purpose of marketing).
  • In marketing, the name of the game is interruption. In order for a company to get their current clients to talk about them they have to slap them with an experience that they are not used to.
  • Slapping is not a one time deal you have to do it over and over again.
  • Find out what customers or prospects wish they could get from their current vendor and potential vendors that they are currently not getting. Then slap them with that feature by turning it into an experience.

Always try to build campaigns that force customers to share with someone else online and offline. It’s sort of like sending flowers to someone’s place of employment. Everyone at the place of business would like to get involved, be nosy, find out who the flowers are from and talk about it.

Part-Time Income could Kill You.

rkIt seems that every day I am pitched a business that I can do part time in my spare time. No experience is needed and I have to get in on it now because it’s at the ground floor and expanding. I’m told that I look like I can offer a lot and would be great at it while at the same time in would be an additional income stream, if I leave my income options open. “Hmmmm…Interesting…”  I am suddenly tossed a several tie down questions that force me to say yes because after all, tie down questions were made for it.

  • “Having more time is important to you, Isn’t it?” (nodding the head yes)
  • “Having more income would be something that you would like, wouldn’t it?” (nodding the head yes)

If you ever experience this type of pitch than you are most likely being pitched a Multi-Level Marketing Program. I love to listen to the pitches because I am a Sales and Marketing Fanatic.

Here are several things to think about the next time you are being pitched a MLM or any business:

  • Anything that generates income is a business (Employees are businesses too. They just don’t control the pay check).
  • You are being pitched a business franchise (like McDonalds), treat it like one.
  • Any business that you buy YOU will start on at the ground floor and always looking to expand.
  • Any business can make money you money. You can become a millionaire selling rubber bands or Gold Plated Door Knobs if that’s your passion.
  • If you are not passionate about the product or service that the business is offering your Return on Investment will be minimal.
  • Part-time is for employees not for business owners.
  • All companies have unproductive people so remember to check out the team you are getting involved with.
  • If you really want to know the details ask the pitcher for his or her financials or at lease his or her mentor. You have a better chance of succeeding with people that been to the place that you are trying to go.

I’ve seen many successes stories in MLM Franchises but believe me those successes are because the individuals have treated their MLM as a business and not a part-time job.